I have to give it to Nike's marketing department, they sure do know how to turn those wheels on the exploitation, I mean capitalism machine into consumer dollars. First it was 'The Witness', then 'the Lebrons', as if his performance on the court didn't speak for itself, Lebron has become something of a phenomenon, a sports icon if you will at the ripe age of 23. In Nike's latest commercial featuring Lebron, they have him channeling Friday After Next's notorious pimp Money Mike (Powder!) in his surefire next signature move that even Ashy Larry will find cool --- making it rain chalk/powder.
On the court, in a bakery, at your favorite barbershop or in the classroom, powder is the new one dollar bill. So throw your hands up! Everyone is sure to applaud you. Who knows? It might upgrade your A-game, improve your handles, you name it! Just make sure you don't get any on your Air Force 1's, right Young Carter?
If you haven't seen it yet, check out the latest commercial from Nike and Lebron
Written by Qiana M
