If there is one thing I can say about OGOchoCinco he is a hustler.

He is always doing something to market himself which is a good thing because being an NFL player has a short shelf life.

From the OCNN network, to the name change, Dancing with the Stars and now this.

Chad is getting his own dating show on VH1, but with a twist.  Moving away from the Flavor of Love & Love of Ray J style of show, this is actually a tournament to win Chad’s affections.  Here are the details:

Cincinnati Bengals star wide receiver Chad Ocho Cinco (formerly Chad Johnson) is using his off-season to pursue happiness off the field in his new VH1 reality show The Tournament (working title).  The series is a mix of Ocho Cinco’s on-field charisma blended with the drama of the dating pool played out in a bracket-style dating tournament.  The 10 episode, one-hour series is set to premiere in July 2010.

The Tournament will start with Ocho Cinco finding his “first 85″ by traveling all over the country meeting women that may be interested in dating him.  Then, during the first episode, he will narrow the playing field down to the sweet sixteen – four women from each of the four regions of the country – Northern, Western, Southern and Central Divisions. The sixteen chosen women will be invited to join Ocho Cinco for the rest of the tournament-style dating competition.

Once the competition begins, Ocho Cinco will follow a tournament bracket where each of the ladies will have an opportunity to spend quality time with him while also facing off against one another in double-dates.  The winner of each dating face-off will receive a game ball from Ocho Cinco and move on to the next round of the tournament, while the loser goes home.  Ultimately the sweet sixteen will be narrowed down to eight and then the final four.  In the end, the championship date between the two remaining women will result in Ocho Cinco awarding his chosen love the coveted Championship Ring. Hopefully, she turns out to be his greatest catch this season!

While I have grown bored with a lot of the VH1 reality shows, this at least is creative enough for me to check it out.  Ocho is entertaining enough that he could definitely make it interesting and I am always curious what females will be chosen to get their 15 minutes of fame in.

Is this something you are interested in watching?