A lot of people don’t remember that Jay Z didn’t start out as “JAY Z”.
Yes Reasonable Doubt was a classic, but it was a hip hop classic just like like “The Infamous” was a classic for Mobb Deep and where are they at?
It was a slow but deliberate climb to the top that showed a brilliance that hasn’t been talked about enough.
The fact he was able to flip a singular skill (talented rhyming) into this multi media, multi million dollar brand that is Jay Z, is something they should be teaching in Ivy League business schools.
Doesn’t matter the industry we can all learn from his “Blueprint”.
Check out his latest deal with the Yankees:
Anyone who’s ever heard “Empire State of Mind” or seen HOVA hanging with A-Rod on a Yankees World Series parade float knows that much. But today, we’re getting firm, for sale proof of their alliance in the form of Jay-Z branded New York Yankee hats, t-shirts and hoodies.
The Stadium will be the exclusive seller of the apparel (don’t worry, ladies, the collection has items for both men and women!), which was created to commemorate Jay-Z’s “The Blueprint 3” concert at Yankee Stadium, the first official concert at the Yankees’ new digs. The line will be for sale starting today till the concert is over. Jay-Z, along with Eminem, will be playing two dates in New York, Sept. 13 and 14.