Adidas Launches The adiZero Rose & adidas Beast..Plus New Commercial
I love the commercials and the shoes are nice as well.
Especially the AdiZero Rose, I will definitely be picking up a pair of those.
Here are the details from Adidas:
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Adidas tips off the NBA season with all-new lightweight signature basketball shoes to make two of the league’s most dynamic players faster: Derrick Rose and Dwight Howard. Their first-ever signature shoes, Rose will run point for the Chicago Bulls in the adidas adiZero Rose and Howard will dominate the paint for the Orlando Magic in the adidas Beast.
“Derrick and Dwight are once in a lifetime athletes and are among the fastest players in the league at their positions, so we provided them with the lightest adidas shoes to help separate them even more from the pack,” said Lawrence Norman, adidas Vice President of Global Basketball. “Speed is everything in basketball, and to communicate our fast message to players across the world we created the ‘Fast Don’t Lie’ campaign to bring fast to life in a fun, loud and unexpected way.”
The adiZero Rose will launch in a black/red/white color on October 22 and will roll out in five different colors through February. The Beast will launch in a black/black/royal color on November 12 and will roll out in three additional colors through December. Both shoes will be exclusively sold at Foot Locker and Eastbay for
The shoes launch in conjunction with a new marketing campaign called “Fast Don’t Lie,” which stars Rose, Howard and “Slim Chin” played by Ken Jeong of “The Hangover.” Slim, a self-made billionaire and cheetah owner, attributes his life achievements to being fast – a trait that also brings results on the basketball court for Derrick Rose, Dwight Howard and basketball players across the globe. adidas launched a music video on youtube.com/adidasbasketball featuring the trio and will launch an interactive video experience on October 20 on YouTube where users can play against Derrick Rose. The campaign will continue with two television spots also launching October 20 with rotation on ESPN, BET, MTV, Comedy Central and Cartoon Network.