Video: Lebron James “Rise” Nike Commercial | BlackSportsOnline

Video: Lebron James “Rise” Nike Commercial

by Robert Littal | Posted on Monday, October 25th, 2010
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I see you Lebron and I agree with you.

The Nike Commercial is awesome, that was a beautiful piece of work.

In the end doesn’t matter what I think (for the record I never had an issue with him taking his talents to South Beach), what Charles Barkley thinks, Cleveland thinks and etc.

What done is done.

Time to move on because now is when it gets interesting.

How does the most physically talented basketball player on the planet deals with the adversity, deals with the critics and deals with the being the Villian.

When the Bulls lost to the Pistons in Game 7 on the 1990 Eastern Conference Finals there was an article written about Michael Jordan stating he could never win a championship.

Many people believed that at the time.

People whispered no matter how talented Jordan was he would never be as great as Bird or Magic.

But Jordan’s book wasn’t closed and he had a few chapters to write.

Lebron James is 25 years old and yes Miami is Dwyane Wade’s town, but don’t get it twisted the person who will be most responsible for the success or failure of the Miami Heat is wearing #6.

Lebron has just given a big “FU” to all his critics, now he has to back it up on the court.

Will Lebron rise?

That is up for debate, but as Jay Z once said every King in the history has either been dethroned or murdered by someone close to him.

Hope Lebron is ready to go out on his sword, because true Kings will die for Rings.

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Founder & Editor in Chief of BlackSportsOnline & BSO Entertainment The Ohio State University Alum & Dollarnaire for Life

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  1. Dwight says:

    Very smart ad by Nike. They did the same thing with Charles Barkley with the whole "I'm not a role model" theme, after he spat on that girl. Nike does a good job of maintaining a good public image of their endorsements.

  2. Abdul says:

    I can't wait for the season to start. I want to see how hate is going to fuel him. To me, he has been fueled by almost total adulation for the entirety of his career. To me, I have never felt he was totally committed to winning rings as much as promoting his brand. I want to see just how much of a killer he is. I know my man 24 in LA is a killer. Mr. Littal is right. Bron is the barometer for how this team will fare this season. When I think of LeBron as a player, I think of him quitting on his team in game 5 in Cleveland last season in the postseason. I think of him committing 9 turnovers in the elimination game 6 in Boston. He has to prove that he is a big-time winner. The mulitple postseason appearances in C-Town, the 2 league MVPs, the 60-win seasons mean nothing. Any on-court accomplishment in Cleveland means absolutely. His Decision program erased any pride in what happened there. Miami is his legacy, for better or worse.

  3. DodgersKings323 says:

    After finding out the Heat still have a lower payroll to the Celtics and Lakers i wouldn’t mind it as much if they did win, it will be hilarious now that he has so many haters, me being one as well, but just imagine all the hoopla that will go down. I don’t really care about the NBA so it’s not a big deal who wins anyway, it’s just entertainment.

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