People have a real addiction to social media games via their phone or sites like Facebook. I still get Mafia Wars invites daily even though I think people have moved on to other things.
People use their phones more for games and apps than actually talking. It makes sense that Bean would try to get a piece of that pie.
Kobe Bryant will be the focus of a social media game co-produced by Endemol USA and 6waves.
Endemol USA will focus on securing sponsorships and brand integrations, while 6waves will manage the development and distribution of the game on social networking sites including Facebook and gaming sites.
The game will offer players the chance to win real prizes like Bryant-autographed memorabilia and tickets to Lakers games. Bryant will be involved in the creative development of the game.
Since Kobe Bryant has the most fans and stans of any athlete on the planet, I see this becoming a huge success. The fact you can win real prizes will be an added incentive.
If I was running this operation, you know what I would call the game: