ESPN’s Ron Franklin Fired over “Sweet Baby” Comments to Jeannine Edwards

That didn’t take long.

On Sunday, we reported longtime ESPN announcer Ron Franklin was in hot water for calling a sideline reporter “sweet cakes” later clarified as “sweet baby”.

Today he has been fired by ESPN. Sports By Brooks who broke the story has more details:

ESPN released the following short statement on Franklin’s firing “Based on what occurred last Friday, we have ended our relationship with him.”

After the firing, an ESPN source told me that Franklin’s termination was not only related to the incident with Edwards, but also an inappropriate on-air comment the veteran announcer made to ESPN sideline reporter Holly Rowe in 2005.

Another ESPN source indicated to me after the termination that ESPN Programming Executive Norby Williamson was dissatisfied with Franklin’s level of contrition following the incident with Edwards. That lack of remorse included Franklin failing to apologize to Edwards personally.

In 2011 you can’t get away with anything—someone is always watching. So watch what you say and  do, because if you drop a “Sweet Baby” comment, have a few too many beers before driving or interact with someone named “Deep Throat”, people are going to notice.

Use your brain it’s a tool.

4 thoughts on “ESPN’s Ron Franklin Fired over “Sweet Baby” Comments to Jeannine Edwards

  • Really? Seriously? Sweetheart! Sweet-anything? Is this is such an abomination to; Handsome, dude! Young man! Super star or any other catchy, flavor of the month reference we make as male to male or female to male? Have we lost so many steps to progessive thinking to let this be am issue while ESPN and other sports networks continue to "Sideline" our skilled and very well versed in the sport; females to dwel on this? Ok,. Not nice Mr. Frankin, naughty boy you have referred to the female in such derogitory ways you must pay. Agh! Not nice ESPN, ABC, NBC, CBS oh! and Fox. Really, Seriously? Boy have we no cornered the market on "Sideline" reporters?? Big bump from the Ravens and a minority of other males withstanding. Why so many female sideline informatives and…….none in the booth? Well deflected once again mainstream television corporate bungle boys! Let's show America how much we respect our female employees. Yeah! you got this one right!

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