I still prefer Darth Kobe, it fits more with his career path, but because ESPN Bill Simmons has slightly more pull than me, the Black Mamba is the nickname that stuck.
The guy who directed this video Robert Rodriguez also did “Sin City” which explains the videography.
Bruce Willis took time out from making Die Hard 76 to help out with this Nike production. Hopefully they flesh out the story, I would have went with Star Wars theme.
Nike needs to call up George Lucas.