Marvel Entertainment & NBA Launch Co-Branded Merchandise | BlackSportsOnline

Marvel Entertainment & NBA Launch Co-Branded Merchandise

by Robert Littal | Posted on Monday, February 7th, 2011
Tweet about this on TwitterShare on FacebookEmail this to someoneShare on RedditShare on Google+

As you know at my core I am a big nerd.

So I have to say, I was very excited when I heard the news that Marvel and the NBA were getting together for a merchandising partnership.

Before the year started Marvel and the NBA did those hot comics book covers staring all 32 teams, that everyone loved and this seems to be an extension of that.

You can see some of the pics above of the apparel and here is some information about the partnership.

Marvel Entertainment, LLC, a global
character-based entertainment licensing company, and the National
Basketball Association today announced a collaboration to launch an
exclusive collection of co-branded merchandise featuring NBA team logos
alongside some of the most renowned Super Heroes in the Marvel Universe.
The Super Hero-inspired line will include co-branded apparel and
accessories, with artwork featuring a variety of Marvel Super Heroes –
including premier character brands Spider-Man, Iron Man and Captain
America, among many others – dressed in NBA team colors and logos.

The collection will launch with headwear and apparel, including T-shirts
and sweatshirts by C-Life, in sizes ranging from infant to adult, as well
as headwear by New Era, and will look to expand into other key categories,
including sporting goods and novelty items. Modell’s and Madison Square
Garden will launch the New York collection and the Staples Center will be
the first destination for L.A. Lakers co-branded merchandise to debut at
the NBA All-Star game on Feb. 20, 2011. The products will then be made
available in other national and regional sporting goods retailers,
specialty stores, additional NBA arena stores, and mid-tier channels sports
apparel departments.
“We are excited to launch this partnership with the NBA, whose fan base
and retail distribution channels provide a great opportunity to expand the
reach and exposure of our brands,” said Paul Gitter, President of Consumer
Products for North America, Marvel Entertainment.

“The NBA is filled with highlights as amazing as the feats of Marvel’s
storied characters,” said Vicky Picca, Senior Vice President, Licensing and
Business Affairs, NBA Global Merchandising. “Given the awe-inspiring
attributes of our brands, the combination of our teams and premier Marvel
characters is a perfect fit.”

Can someone please FedEX me this Spider-man one?

My Birthday has passed, but I would really appreciate it.

About the Author

Founder & Editor in Chief of BlackSportsOnline & BSO Entertainment The Ohio State University Alum & Dollarnaire for Life

Displaying 23 Comments
Add Your Comment
  1. Dirty Pimp says:

    Sir I am so happy I'm not the only one (black nerd) shawty! I am a comic book sports nerd to the core. I'm almost 40 and my wardrobe consists of comic book characters, cartoons, and sports t-shirts and hoodies. The wife does not approve, but her week spot is when my son and I go out with the same character on. My son is a year and half and I bought him like five 4T (apparently that's like a 4yr old) "Transformers" t-shirts. So I am thoroughly excited to see Marvel and the NBA team up like the Harlem Globetrotters and Scooby Doo! Any word on where I can get some Hawks team up gear for the family? Love the blog!


    Dirty Pimp

  2. kwale says:

    Which characters would u eguate to players..Karl Malone looks like bishop and he took charge like bishop absorbed charges..what else..kobe is wolverine loner blood thirsty.what else..phil is professor k psylocke..shaq is shaq..ha long live black nerdom

  3. Good day! I could have sworn I’ve been to this site before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely glad I found it and I’ll be book-marking and checking back often!

  4. Thankx so much for this! I have not been this thrilled by a blog for quite some time! You’ve got it, whatever that means in blogging. Anyway, You are certainly someone that has something to say that people need to hear. Keep up the outstanding work. Keep on inspiring the people!

  5. Exactly where do you come up with this? Just saying you’re quite imaginative. You need to ask your readers for new topics.

  6. cheap louis says:

    Gaming personal computers are not as challenging as you could maybe assume, and performing your own gaming private pc isn’t as challenging as lots of persons would make you consider. Seeing which you previously have a distinct software in thoughts when building your very own gaming device, you can find in fact only three principal parts you’ve to need to feel concerned about, and every little thing else is truly secondary: the processor, movie card, and RAM.

  7. That is the precise blog for anybody who wants to seek out out about this topic. You notice a lot its almost hard to argue with you (not that I really would want…HaHa). You positively put a new spin on a subject thats been written about for years. Great stuff, simply great!

  8. Although, regardless how positive you really are in treating an actual platform, at some point you will find an incident wherever you must want to do some men and women regular supervision; and in addition dependant on your real age and in addition wellbeing, and so the body-weight using the caravan it’s truly a completely hard do physical exercise. caravan touch up paint

  9. I think this web site contains some very good info for everyone : D.

  10. This really answered my personal drawback, thank an individual!

  11. film 4 says:

    Hi! This post couldn’t be written any better! Reading through this post reminds me of my good old room mate! He always kept talking about this. I will forward this page to him. Fairly certain he will have a good read. Thank you for sharing!

  12. Jeg vil gerne anbefalde blik-lavenergi for deres super god service og utrolig billig !

  13. Hiya, I am really glad I’ve found this information. Nowadays bloggers publish only about gossips and net and this is actually irritating. A good website with interesting content, that’s what I need. Thanks for keeping this web site, I’ll be visiting it. Do you do newsletters? Cant find it.

  14. Kali Cadden says:

    I know this if off topic but I’m looking into starting my own blog and was wondering what all is required to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very internet smart so I’m not 100% sure. Any tips or advice would be greatly appreciated. Kudos

  15. The following time I learn a weblog, I hope that it doesnt disappoint me as significantly as this 1. I imply, I know it was my choice to read, nonetheless I truly thought youd have something intriguing to say. All I hear can be a bunch of whining about 1 thing that you might fix for people who werent too busy on the lookout for attention.

  16. I’ve writers block that comes and goes and I want to uncover a method to get rid of my writers block. It can occasionally be so bad I can barley make sentences. Any guidelines?

  17. my blog says:

    I’ve been exploring for a little bit for any high quality articles or blog posts on this sort of area . Exploring in Yahoo I at last stumbled upon this website. Reading this information So i am happy to convey that I have an incredibly good uncanny feeling I discovered just what I needed. I most certainly will make certain to don’t forget this web site and give it a look regularly.

  18. I’m glad that I identified this internet site , exactly the correct details that I was searching for! .

  19. you use a fantastic weblog right here! if you’d prefer to cook some invite posts in my weblog?

  20. Just wanna input that you have a very decent website , I enjoy the layout it actually stands out.

  21. get rich says:

    Only wanna input that you have a very nice website , I love the pattern it actually stands out.

  22. Women¡¯s handbags were called by different names in different countries

Leave a comment

XHTML: You can use these html tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

BSO Privacy Policy