Marvel Entertainment & NBA Launch Co-Branded Merchandise | Robert Littal Presents BlackSportsOnline

Marvel Entertainment & NBA Launch Co-Branded Merchandise

by Robert Littal | Posted on Monday, February 7th, 2011

As you know at my core I am a big nerd.

So I have to say, I was very excited when I heard the news that Marvel and the NBA were getting together for a merchandising partnership.

Before the year started Marvel and the NBA did those hot comics book covers staring all 32 teams, that everyone loved and this seems to be an extension of that.

You can see some of the pics above of the apparel and here is some information about the partnership.

Marvel Entertainment, LLC, a global
character-based entertainment licensing company, and the National
Basketball Association today announced a collaboration to launch an
exclusive collection of co-branded merchandise featuring NBA team logos
alongside some of the most renowned Super Heroes in the Marvel Universe.
The Super Hero-inspired line will include co-branded apparel and
accessories, with artwork featuring a variety of Marvel Super Heroes –
including premier character brands Spider-Man, Iron Man and Captain
America, among many others – dressed in NBA team colors and logos.

The collection will launch with headwear and apparel, including T-shirts
and sweatshirts by C-Life, in sizes ranging from infant to adult, as well
as headwear by New Era, and will look to expand into other key categories,
including sporting goods and novelty items. Modell’s and Madison Square
Garden will launch the New York collection and the Staples Center will be
the first destination for L.A. Lakers co-branded merchandise to debut at
the NBA All-Star game on Feb. 20, 2011. The products will then be made
available in other national and regional sporting goods retailers,
specialty stores, additional NBA arena stores, and mid-tier channels sports
apparel departments.
“We are excited to launch this partnership with the NBA, whose fan base
and retail distribution channels provide a great opportunity to expand the
reach and exposure of our brands,” said Paul Gitter, President of Consumer
Products for North America, Marvel Entertainment.

“The NBA is filled with highlights as amazing as the feats of Marvel’s
storied characters,” said Vicky Picca, Senior Vice President, Licensing and
Business Affairs, NBA Global Merchandising. “Given the awe-inspiring
attributes of our brands, the combination of our teams and premier Marvel
characters is a perfect fit.”

Can someone please FedEX me this Spider-man one?

My Birthday has passed, but I would really appreciate it.

About the Author

Founder of BlackSportsOnline and BonaFide Media. @BlackSportsOnline. Email Robert


Displaying 23 Comments
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  1. Dirty Pimp says:

    Sir I am so happy I'm not the only one (black nerd) shawty! I am a comic book sports nerd to the core. I'm almost 40 and my wardrobe consists of comic book characters, cartoons, and sports t-shirts and hoodies. The wife does not approve, but her week spot is when my son and I go out with the same character on. My son is a year and half and I bought him like five 4T (apparently that's like a 4yr old) "Transformers" t-shirts. So I am thoroughly excited to see Marvel and the NBA team up like the Harlem Globetrotters and Scooby Doo! Any word on where I can get some Hawks team up gear for the family? Love the blog!

    Holla,

    Dirty Pimp

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