adidas today unveils the “all adidas” campaign, the brand’s largest ever global marketing effort. For the first time in the history of the brand, adidas brings its sports, music and fashion cultures together in one high-energy campaign that hits the airwaves today: “all adidas” hero commercial.
As part of the new initiative, NBA All-Star Dwight Howard and adidas are giving fans the chance to be in a national TV commercial alongside super stars David Beckham, Lionel Messi, Derrick Rose, B.o.B., Snoop Dogg, Katy Perry and more! All fans have to do is show their “Game Face.”
What’s a “Game Face?” It’s the face that erupts when everything you love and everything you’ve worked hard for comes out in a single moment.
In the video below, Dwight shows his game face while dunking on centers around the league. Now, he’s inviting fans across the nation to show their passion for sport, music, art, theater, etc. by sending in a photo of their “Game Face.” The winning photos will be featured in a national adidas TV commercial that will air during the MTV Movie Awards on June 5
Fans can upload their photos and check out other athletes and entertainers’ “Game Faces” at facebook.com/adidasbasketball.