Very smart move on Scott’s part since he won’t be in the NFL much longer for his on the field contributions, this is a very good marketing strategy.
No need to let someone else make money off your catchphrases. He will be doing commercials for years just based of his WWE style interview after the Jets beat the Patriots.
“It took on a life of its own,” said Scott, appearing as a guest at ESPN the Weekend at Hollywood Studios in Orlando, Fla. “It really took off on ESPN, it took over on YouTube. My wife said, ‘You should trademark it.’ Once I started to hear people were trying to make T-shirts, I said, ‘I tell you what, if anybody is going to benefit off ‘Can’t Wait’, it should be me.’ “
I wonder what how Hi-Five thinks of this?