Kobe Bryant is making good on his pledge to spread the word about tolerance in the wake of the anti-gay slur that caused a stir and cost him $100,000 in fines. Bryant – along with teammates Pau Gasol, Lamar Odom, Shannon Brown and Ron Artest – remind people in a newly released public service announcement that “words can be hurtful”.

Bryant encourages people to replace negative words with “understanding, compassion and acceptance.”