Captain Morgan celebrated his birthday in style this weekend with 14 parties across the country co-hosted by Maxim – because when you’re more than three centuries old, one party just won’t do. In St. Louis, the Captain celebrated at Paddy O’s with his friends.

Partygoers toasted to the Captain’s birthday with specialty cocktails and were treated to a sneak peek of “DIVE,” the first of three spots in the brand’s new ad campaign – “To Life, Love and Loot” – directed by Academy Award-winning director Tom Hooper (The King’s Speech).

Those who weren’t in attendance at one of the Captain’s birthday parties can check out “DIVE” on the Captain Morgan USA Facebook page and the brand’s YouTube channel before it goes into TV rotation in early June.