I don’t think anything will ever top DJ Steve Porter “Press Hop”, but anytime he does a video it is a must see video. Wheaties Fuel has teamed up with DJ Steve Porter and for this innovative video.
Here are the details.
Wheaties FUEL® is partnering with web sensation, DJ Steve Porter of Porterhouse Media, to produce a series of remix videos to mix up the way people think about Wheaties Fuel. DJ Porter, a consistently top-ranked disc jockey whose music video remixes have become online viral video sensations with millions of views accumulated, takes consumers inside the original co-creation process featuring Wheaties FUEL athlete partners – Peyton Manning, Kevin Garnett, Albert Pujols, Bryan Clay and Hunter Kemper – talking about their admiration for the cereal.
The video will post to the Wheaties FUEL Facebook (http://www.facebook.com/Wheaties)
and YouTube sites (http://www.YouTube.com/OfficialWheaties) and will launch as a 15-second television spot beginning this week for eight consecutive weeks in Detroit, Salt Lake City, Louisville and Toledo. New York-based agency Saatchi & Saatchi partnered with the Wheaties FUEL team to develop the concept and support the campaign.
“We partnered with DJ Steve Porter because we knew he’d add his touch to bring to life our athletes’ involvement in co-creating Wheaties FUEL in a fresh and unique way,” said Betsy Frost, Wheaties marketing manager. “The launch of this webisode series and the upcoming Facebook application provides a fun platform for us to further connect with our consumers as we continue the discussion about the benefits of our cereal.”