If you are afforded 15 minutes of fame it is on you to extend that fame out to 16 minutes, 1 hour or 10 years. You might not personally like Evelyn Lozada, but you can’t knock the hustle.
Understanding that the shelf life of fame for being on Basketball Wives would be short, she latched on to someone that would extend that fame.
It was a calculated risk, but one that is working out. Chad is as well known outside of the field as he is on the field. Once he was traded to the New England Patriots his profile even became stronger.
Evelyn took no time is getting to know the media in Boston and letting everyone know she is the soon to be Mrs. OchoCinco.
Evelyn Lozada is New England Patriot superstar Chad Ochocinco’s best catch yet. The Bronx-born bombshell — there’s not a misplaced curve on her body — is one of the stars of VH1’s “Basketball Wives,” an entrepreneur and ready for her big, fabulous Boston takeover.
The soon-to-be Mrs. Ochocinco, 35, and her wild wide receiver are putting down roots in Foxboro tomorrow, settling into a two-bed, two-bath love nest, just minutes from the stadium. And no matter what her fiance is telling the press, she will not be living with a Pats fan.
Lozada says she’s looking forward to sharing a roof with her man for the first time — and meeting reigning Patriot royalty Tom Brady [stats] and Gisele Bundchen.
“I’m not opposed to a double date. I’d invite them out,” she said, noting she’s been asking Ochocinco whether he’s spotted Mrs. Brady at practice. “We’re hoping to bring some flavor and fun to Boston. Maybe it could be Tom, Gisele, Evelyn and Chad take over Boston. That would be cool.”
Plus, as the former almost-Mrs. Antoine Walker — Lozada was engaged twice to the former Celtic and even had a wedding dress picked out and paid for — she is no stranger to gossip.
“Listen, first of all, I met Antoine in New York. I’m not one of those girls who chase. I’m not sitting in front of the hotel. This is how my life played out for me,” she said. “When I started dating my ex (Walker), once you date one, you’re labeled. It doesn’t bother me. I didn’t chase Chad. It’s just something that happened.”
Lozada, who has an 18-year-old daughter, and Ocho, who has four kids, are planning on expanding their family with twin boys, already named Pepe and Esteban, through IVF. They’ve made the deposit — monetary and genetic — and are just waiting to make their liaison legal.
“The twins are waiting for me,” she said. “That’s the great thing about in vitro. You can plan rather than having an oopsie.”
I always find it funny that every single woman who ends up only dating athletes always act like they aren’t all the other women who end up only dating athletes.
Not my place to say of Lozada and Ocho’s relationship is more hype than substance, but to say they don’t benefit from being with each other would be naive.
Just read how Evelyn is dying to meet Brady and Gisele, it isn’t because she cares about getting to know Chad’s teammates, but because it is a good PR look. Hanging out with Deion Branch’s lady wouldn’t exactly be the same.
It is all strategic and I am not mad a her.
Like I said Can’t Knock The Hustle.
Photos via Ted Fitzgerald/Boston Herald