Losthatsportsblog.com has the details.
Earlier in October, New York Knicks star Amare Stoudemire pitched to a handful of major networks a half-hour scripted comedy that he is developing with producers Jeff Kwatinetz and Happy Walters, who is Stoudemire’s agent and president of Rogue Sports, Relativity Media’s sports business.
Such deals aren’t just about cashing a paycheck. Jeff Marks of sports business consultancy Premier Partnerships says that the projects are important for developing athletes’ brands. “They aren’t doing this for free, but at the end of the day, Amare Stoudemire doesn’t need an extra endorsement deal or two,” Marks says. “I think it is about the personal brand.”
It’ll be interesting to see how funny his show is. I never thought of Amar’e as a funny guy. Strange, but not funny. At least he is keeping himself busy during the lockout. There’s no telling when this lockout will end and it doesn’t look like its ending soon. So I’m betting he’ll have enough time to get his show up and running if it gets picked up.