adidas Asks Fans to Light Up the NBA Playoffs

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Last week, after watching Jrue Holiday of the Philadelphia 76ers show off how light delivers playoff series wins, adidas asked fans to share what light gets them on the basketball court. Now, fans can visit the adidas Facebook page and get their high school involved to earn votes to become the biggest and brightest name in the NBA playoffs. Each vote helps both fans and their entire high school’s chance of seeing their names appear in adidas’ massive outdoor projection during the NBA playoffs. Check out this customized video featuring the Airplane Boys’s latest track “Beau Monde” for a sneak peak at how your name could look in lights.

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