Robert Griffin III is already a star in the land of marketing and promotion.
It is yet to be seen if he will be a star on the field. If he can combine the two, you are looking at the next megastar in the NFL.
But that is a big if.
Popularity contests don’t generate touchdowns, but the early reception for rookie quarterback Robert Griffin III suggests the Washington Redskins might have something special on their hands — at least from a marketing perspective.
RG3 owns the league’s top-selling jersey in May, beating out Peyton Manning and Tim Tebow in the process, according to numbers from NFLShop.com, via The Washington Post.