Philadelphia Eagles Partnering With “Angry Birds” For New Game and Promotional Campaign (Video)
The Philadelphia Eagles and Rovio, the makers of the immensely popular “Angry Birds” franchise announced a partnership on a new game and a full marketing and promotion integration.
The details from the Wall Street Journal
On Monday, Rovio and the Philadelphia Eagles are announcing a partnership that will include an Eagles-centric Angry Birds game to be launched in the fall and a marketing push that will include everything from social media initiatives to integration on local team television shows and even in-stadium displays.
For instance, according to the team, if defensive lineman Trent Cole sacks New York Giants quarterback Eli Manning, the stadium’s video board will dump the traditional sack animation for a new one–an animation in which Angry Birds character “Big Brother Bird” Terence knocks Manning over. In short, for Angry Bird-addicted football fans, there will be no escaping your thumb-hurting vice this fall.
Here is an animated Andy Reid at the introductory press conference.
Overall, I think this makes a lot of sense and should make both companies a lot of money. Last time the Eagles dealt with an Angry Bird, DeSean Jackson had a pretty good season. Also, I love that one of their division rivals’ nicknames is the “hogs” and you can fully expect them to play that up when the Redskins are in town. There is a passing mention in the video, which I assume was intentional.