Hello Brooklyn, how ya doing? The Brooklyn Nets have started their marketing to New York involving their four top players, Deron Williams, Brook Lopez, Joe Johnson and Gerald Wallace. Brooklyn Nets CEO Brett Yormark released in a statement:
“We are delighted to continue building a connection between Brooklynites and the players on their new home team,”
As apart of the campaign he of the four players will have personalized messages on billboards around the borough, including on the Brooklyn-Queens Expressway, by the Manhattan Bridge, Atlantic Avenue and Eastern Parkway.
Examples of the ads include:
• “Hello Brooklyn. I’m #8, Deron Williams, three-time NBA All-Star and father of four.”
• “Hello Brooklyn, I’m #7, Joe Johnson, six-time NBA All-Star and lifelong Razorback.”
• “Hello Brooklyn, I’m #11, Brook Lopez, 20-point scorer and Batman’s biggest fan.”
• “Hello Brooklyn, I’m #45, Gerald Wallace, All-NBA Defender and offseason fisherman.”