Nets Start “Hello Brooklyn” Marketing Campaign, Planning to Takeover NYC From Knicks
When you are the new kid in town be it a basketball player, rapper or anything and there is someone already established on the block, you have to go out and take their cornbread.
The Knicks are a legendary franchise, so the Nets can’t just come to Brooklyn and take their fan base away, but what they can do is build their own to rival the Knicks.
When I was in New York recently there was a lot of young people rocking Brooklyn Nets gear. They are young people who have no allegiance to any team and they don’t remember Spike Lee in “Do The Right Thing”, so those are the fans it appears the Nets are reaching out to.
The Brooklyn Nets are introducing their fans to the “Core Four.”
The Nets unveiled a “Hello Brooklyn” marketing campaign featuring Deron Williams, Joe Johnson, Brook Lopez and Gerald Wallace on Monday in their new borough.
“It’s clear from the big crowd at our recent public celebration at Borough Hall Plaza, as well as our successful ticket and merchandise sales, that the borough is excited for their Brooklyn Nets. We’re thrilled to be part of the community as we get ready for opening night.”
Examples of the ads include:
• “Hello Brooklyn. I’m #8, Deron Williams, three-time NBA All-Star and father of four.”
• “Hello Brooklyn, I’m #7, Joe Johnson, six-time NBA All-Star and lifelong Razorback.”
• “Hello Brooklyn, I’m #11, Brook Lopez, 20-point scorer and Batman’s biggest fan.”
• “Hello Brooklyn, I’m #45, Gerald Wallace, All-NBA Defender and offseason fisherman.”
“Our goal is to own Brooklyn,” Mangione said. “We want to turn the Brooklyn Nets into a global brand, so it’s not just in the tri-state area, but it’s globally and internationally. But we try not to get caught up in (Nets vs. Knicks). We leave that to the fans and the writers to get into that.
They are going to keep trolling Yeezy and to be honest I like it.