Team USA Olympic Sponsor Gillette created a visually stunning hologram over the Boston Harbor of two of their sponsored athletes, Track and Field star Tyson Gay and Swimmer Ryan Lochte. All the video was missing was that the soundtrack would have been performed by holographic Tupac.
Here is the description from Gillette
On Friday, July 27, just as the world finished watching the Opening Ceremony of the London 2012 Olympic Games, Procter & Gamble and Gillette staged an unforgettable event to wish Team USA a great start to The Olympics. The event was a spectacle of light and water featuring 60-foot holograms of Team USA athletes Tyson Gay launching off the blocks and Ryan Lochte diving into historic Boston Harbor. Set to the music of M83 “Steve McQueen”, the event officially launched Gillette’s global ‘Get Started’ campaign.
Part science, part nature and part digital art, Gillette created a series of projected light displays on buildings throughout Boston culminating in a massive water show. The event used half a dozen projectors to display video images of Ryan Lochte and Tyson Gay in action on two massive screens of particulate water vapor sprayed above the surface of the water adjacent to Boston’s Institute of Contemporary Art.
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