Chad Johnson Loses Endorsement Deal With Coconut Water Brand Zico
This was bound to happen.
Companies don’t care about innocent until proven guilty, just their personal image. So, any athlete that gets into trouble and they see everyone else is bailing on them, they will jump ship as well.
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Chad Johnson‘s difficult week continued Wednesday, as coconut water brand Zico dropped the wide receiver from its endorsement roster.
The drink company told ESPN.com that Johnson’s endorsement deal, just announced on July 25, is over.
“The Zico brand is about supporting naturally powered athletes,” the company said in a statement. “We partnered with Chad Johnson because of our great respect for what he has achieved on the playing field.
“However, in light of recent events involving Mr. Johnson, we have decided to terminate our relationship. The values we espouse, through our employees, our customers and our brand, are central to our mission. We have taken this proactive step to demonstrate just how important those values are.”