Gabby Douglas will be featured on a special edition box of Corn Flakes celebrating her Gold Medal in the Gymnastics All Around at the London 2012 Olympics, according to Darren Rovell of ESPN
Kellogg’s announces Gabby Douglas will be on boxes of Corn Flakes this fall. Here’s the box twitpic.com/aex45p
— darren rovell (@darrenrovell) August 3, 2012
Rovell also suspects that another sponsor who will line up to feature Douglas will be Crest White Strips.
My guess on Gabby Douglas’ 1st endorsement deal: Crest White Strips (P&G has Olympic sponsorship), already signed @allysonfelix.
— darren rovell (@darrenrovell) August 3, 2012
So what does this all add up to?
History shows All-Around gold is worth about $2M a year. Douglas might make more than that over the next 4.
— darren rovell (@darrenrovell) August 3, 2012
On another note, a lot of people asked Rovell why she wouldn’t be on the Wheaties Box, which for the longest time has been the equivalent of “I’m going to Disney World” for Olympic athletes. His response and an interesting read on the dying of the Wheaties Brand.
Brand is dead RT @fangsbites So @darrenrovell, do you think there will be a new Wheaties box featuring @gabrielledoug?
— darren rovell (@darrenrovell) August 3, 2012
Here’s my piece on Wheaties struggling sprts.bz/wheatiesdying
— darren rovell (@darrenrovell) August 3, 2012