How Jay Z Turned a Small Ownership in The Nets into Big Profits For Him | Robert Littal Presents BlackSportsOnline

How Jay Z Turned a Small Ownership in The Nets into Big Profits For Him

by Robert Littal | Posted on Thursday, August 16th, 2012

I sell ice in the winter, I sell fire in hell
I am a hustler, baby, I’ll sell water to a well
I was born to get cake, move on and switch states
Cop the Coupe with the roof gone and switch plates
Was born to dictate, never follow orders D*ckface, get your sh*t straight, f*cka this is Big Jay

You hear this often.

“Ha Ha Ha, Jay only owns a smart part of the team though….”

People say that not realizing how ignorant they sound. If I open a business that cost a million dollars. You decide buy into that business for $100 which is small investment.

Then you use your association with the business to make you a million dollars, who really won?

Think about that while you are reading this.

But Jay-Z’s contributions have dwarfed the $1 million he invested nine years ago. His influence on the project has been wildly disproportionate to his ownership stake — a scant one-fifteenth of one percent of the team. And so is the money he stands to make from it.

Now, with the long-delayed Barclays Center arena nearing opening night in September and the Nets bidding in earnest for Brooklyn’s loyalties, Jay-Z will perform eight sold-out shows to kick things off. But away from center stage he has put his mark on almost every facet of the enterprise, his partners say.

He helped design the team logos and choose the team’s stark black-and-white color scheme, and personally appealed to National Basketball Association officials to drop their objections to it.

He even coached them on how to screen patrons for weapons without appearing too heavy-handed.

In the two and a half years since groundbreaking, as taxi-roof advertisements promised “All access to Jay-Z,” and sponsorship salespeople trumpeted how “hip and cool” he and his wife, Beyoncé, would make the arena, he and the Nets have effectively written a new playbook for how to deploy a strategic celebrity investor.

Mr. Carter has capitalized further on his Nets investment by extending the Jay-Z brand into endorsement deals normally reserved for elite athletes. He stars, wearing a Nets cap, in a Budweiser TV commercial that was broadcast during the Olympic Games. And he was named executive producer of the basketball video game, “NBA 2K13.”

When Mr. Yormark next sat down for a meeting with Mr. Carter, he recalled, the rap star reminded him of this, saying: “Brett, I’m watching. And every detail matters.”

Don’t let the ignorance of other websites blind you to the reality that this is the blueprint on how to make something out of nothing.

It is sound business and marketing that other young entrepreneurs should use.

Sometimes it isn’t what you put into something that matters, it is what you get out of it.

About the Author

Founder of BlackSportsOnline and BonaFide Media. @BlackSportsOnline. Email Robert


Displaying 6 Comments
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  1. ELove says:

    I’ve BEEN GONE from this site for So Long that I FORGOT You was a Jay-Z aka GAY-Z Nut-Hugger Though SMDH

  2. All Start says:

    That was a pretty dumb article. What’s the point? To tell people Jay-Z has money? He reminds us on every song he makes how rich he is. Owning 1/15 of 1% of a company, while these rich bankers and Russians get the real profits from Sean’s hard work is nothing to brag about. Focus on sports instead of being part of the Jay-Z Fan club.

  3. SaidMan says:

    That cat’s percentage ownership of the team is so irrelevant its basically good for a tax write off and that’s about it. If anything that russian is the one turning something into nothing..Lol..

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