Four More Sponsors Drop Lance Armstrong After Nike


Today has to be Lance Armstrong’s terrible, horrible, no good, very bad day.

According to, after Nike fired Armstrong this morning, not only did one sponsor follow suit but four, Trek Bicycles, FRS Energy Drink, Anheuser-Busch and lastly Giro Helmets.

Giro Helmets released a comment earlier today:

“We will not be continuing our sponsorship of Lance Armstrong moving forward. We continue to support the cancer community through our association with LIVESTRONG.”

Armstrong still denies the allegations against him.

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