In boxing and in this case UFC the more you talk the better opportunities you get. Chael Sonnen hasn’t done anything to deserve a title shot against Jon Jones besides run his mouth, but at times that is the best way to get what you want.
It drives ratings and PPV numbers.
Jones initially turned down a fight with Sonnen on 8 days notice which infuriated many fans and UFC president Dana White (I personally think he did right thing), but Jones explains why he changed of hear
“The more I realize how bad the fans want to see me fight Sonnen the more I’m beginning to disregard whether he deserves it or not,” Jones tweeted last Thursday.
The reason it is set for April is because Jones suffered a hyperextended elbow in his last fight against Vitor Belfort that hasn’t completely healed yet.