Sacramento Kings Arena To Be Named: “Sleep Train Mattress Arena”
The Kings have been the laughingstock of the league for years now, so in that aspect I guess the name actually makes sense. Visiting teams should get a chuckle as soon as they step off the bus.
Per The Sacramento Bee: The Sacramento Kings and Sleep Train Mattress Centers announced today they have agreed to a multi-year deal to rename the arena after the mattress brand.
CEO and Sleep Train founder Dan Carlsen said, “We’re hopeful they’ll be here for a long time.” Though full terms were not released we do know it is a five year deal with an option to end or renegotiate at the conclusion of the deal. The name change will take place in November.
If you can’t be relevant on the actual court, naming your arena something like this can certainly help.
Images courtesy of YardBarker.