Hall of Fame shortstop, Ozzie Smith, has partnered with Budweiser, the Official Beer of Major League Baseball, to make Opening Day a holiday, beginning with a petition launched today at WhiteHouse.gov.
According to a recent survey, an estimated 22.2 million Americans, age 21 and older, admit to having played “hooky” from work or other commitments to attend or watch an Opening Day game.
The petition will need 100,000 signatures within the first 30 days in order to be reviewed by the White House.
To support the movement and drive signatures to the WhiteHouse.gov petition, Budweiser is launching an extensive campaign, complete with an online video series featuring Smith and digital advertising buys across such platforms as ESPN.com and MLB.com.
For more information on joining Budweiser’s movement to make Opening Day a holiday, visit http://www.budweiser.com/opening-day.html.