It has been rumored for the last couple of years that the Miami Dolphins were going to change their logo into something more modern and potentially more aggressive. Today, the above photo was leaked and reaction has been mixed from Dolphins fans. A lot of probably comes from resistance to change (the logo has been virtually the same since the teams inception) and gone are the smiling dolphin and the helmet.
Truth is, the Miami Dolphins are one of the most marketable franchises in sports, and “cooler” means more sales and brand awareness. Personally, I think its kind of cool and it all depends on how the whole uniform comes together.
Of course, it is not uncommon for the team to be the source of the leak. Its a great way to gauge fan opinion with an easy out if the fan base hates it. They can say it was never theirs or it was a preliminary design. But like the Miami Marlins leak, the image turned out to be accurate.
[Image Courtesy of Paul Lukas @UniWatch]