Charlotte Bobcats Survey Fans About Name Change
Will the Hornets return to Charlotte?
Now that the New Orleans Hornets have officially announced that they will be changing their name to the New Orleans Pelicans, (State bird or not, I’m still scratching my head at that one) the Charlotte Bobcats have wasted no time gauging fans interest in changing their name back to the Charlotte Hornets.
The NBA team has hired market research company, Harris Interactive, to survey current Bobcats season ticket holders and the Charlotte sports community as a whole about a possible name change. The bottom line question is:
“If the Bobcats were to change their nickname to the ‘Hornets,’ would you attend more games than you currently do, attend fewer games, or attend about the same amount?”
A name change would cost the franchise approximately $3 million dollars, and although the Charlotte Hornets bring a feeling of nostalgia associated with their hay days in the nineties, the bottom line is will that feeling drive ticket sales.