Johnny Manziel’s Heisman Run Generated $37 Million In Media Exposure For Texas A&M
Johnny Manziel catches flak for his partying, and off the field decisions, but we now have to wonder if Texas A&M sat Manziel and his parents down because they wanted him to grow up, or because they can’t afford their cash cow to have a serious mishap.
Texas A&M recently hired Joyce Julius & Associates (www.joycejulius.com), and through their research, learn that Manziel winning the prestigious trophy produced more than 1.8 million media impressions, which translates into $37 million in media exposure for Texas A&M.
An A&M spokesperson released this statement.
“We’ve long known that winning the most coveted trophy in sports attracts a great deal of media coverage, but this study gives us a much better understanding of the extent of the impact of the accomplishments of Coach Kevin Sumlin, Johnny Manziel and the entire team during the memorable season we just completed,” says Eric Hyman, Texas A&M’s athletic director. “The study validates how winning the Heisman Trophy truly does capture the national spotlight, and it’s a great way to start our membership in the SEC, which provides unparalleled visibility for our university.”
So as we spend days worrying about what campaign the young man drinks, who he’s dating, and how many Heisman’s he’ll win, who’s making sure Manziel who’s not guaranteed a shot at pro football, will ever profit from the close to $200 million he’ll eventually make the school.
I’m just saying.