Every year the NBA showcases their best and brightest during All-Star weekend, but often times the parties and special events off the court are just as entertaining as the ones on the court.
Saturday evening Dr J celebrated the launch of his new Crown Royal ad campaign “Reign On” along with E! News host Terrence J, and hip-hop producer 9th Wonder. The three hosted a VIP dinner and whisky tasting where they gave a sneak peek of their new commercials that included special behind the scenes footage and what it meant to them to “Reign On,” and BSO’s own Robert Littal was in the building.
When I was very young my father would tell me that before Michael Jordan there was Dr.J, so it was an honor to meet him. It makes sense that basketball royalty would be represented by Crown Royal, and my reign moments will continue having the privilege of reporting on legends like Julius Erving.
The Reign On campaign is meant to encourage adults to live life to the fullest and celebrate successes in style.
Check out the videos below to see what the great Julius Erving has been up to and how he’s “Reigning On” with Crown Royal.