Nike Removes I Am “Bullet In The Chamber” Ad From Oscar Pistorius Website (Photo)


As we reported this morning, South African double amputee sprinter Oscar Pistorius has been charged with murdering his girlfriend Reeva Steenkamp.

Pistorius as reports now start to come out, had an affinity for guns and firearms.  In a sad coincidence, Pistorius, who had an endorsement deal with NIKE, was running this ad on his website according to 

The says “I am the bullet in the chamber” alongside a picture of the world-famous sprinter.  The ad campaign of course has been quickly taken down in the wake of the shooting.

I know Nike is shocked and feels some type of way about the ad and the analogy of the ad coinciding with this mornings events.