Adidas Debuts Short Sleeve March Madness Jerseys (Photos)
Adidas continues it’s pursuit of Nike in the world of Jersey design. They’ve taken the same AdiZero design that they are creating for the McDonalds All-American Game and bringing them to the NCAA.
Six teams have partnered with Adidas to wear the AdiZero jerseys during their March Madness tournament games. Cincinnati, Kansas, and Notre Dame will sport the normal sleeveless designed jerseys. While Baylor, UCLA, and Louisville have opted for the newer short-sleeve design.
Chris McGuire, Adidas Director of Sports Marketing, had this to say about the jerseys:
“The adizero uniform system gives players the leading performance technology with a distinctive on-court style”
“The NCAA postseason brings together the best teams in the country and these uniforms celebrate the excitement of the game letting players stand out during college basketball’s biggest moments. These programs will wear the most innovative basketball uniforms and footwear to help them elevate their game during the most important time of the year.”
I, for one, am surprised that they have gotten prestigious basketball programs to change their jerseys for the most important time in their season. The added press and increased revenue from these new jerseys must have been very enticing for programs such as UCLA and Kansas to hop on board.