So it’s official.
The Miami Dolphins chief executive officer Mike Dee has confirmed the new logo, which first appeared on NFL.com, is indeed the new logo for the football team.
“It was leaked by somebody at Nike,” Dee told reporters. “We had always had a plan to kind of roll it out over a 30-day period, so we’re going to start rolling it out. But the logo is only one part of the announcement. It’s a complete re-branding of the team.”
— Dan Marino (@DanMarino) March 27, 2013
Now that the secret is out, Dee is able to open up about the new direction the Dolphins organization is looking to go in re-building and re-branding.
“There’s a lot of history in this in that we went back to colors, the true aqua and the true orange that were part of the first 29 years of the franchise’s history,” Dee said. “But the logo designs itself and some other things you’ll see respect that tradition in the past but also have an eye on the 21st century Dolphins.”
Defensive tackle Jared Odrick seems to be getting acquainted to the new logo as well.