If you don’t know Damian Lillard is, you’re certain to be familiar with his name after next weekend. The reigning rookie of the year is scheduled to compete in 5 NBA All-Star events including the Rising Stars Challenge, Skills Challenge, 3-Point Contest, Dunk Contest and Sunday’s All-Star game.
In all 5 events at this year’s @NBAAllStar weekend!
— Damian Lillard (@Dame_Lillard) February 7, 2014
This will be the first time a player will compete in all of the weekend’s events.
Lillard is putting in that work! Outstanding marketing tool for the young man. Even if he doesn’t win an event, his feat will still be the talk of the weekend.