I am 100% sure the NBA had no idea what “No Homo” meant or didn’t care until social media blew up Roy Hibbert’s comments. It is something that NBA players have been saying for a while.
We caught LeBron James in 2010 and here is a video Andrew Bynum in 2012.
The NBA won’t admit it, but they are hypocrites. They never punished anyone for saying “No Homo” before, but that was before unemployed NBA Center Jason Collins started getting calls from the President.