Jay-Z’s Announces Release of New Album During Halftime of NBA Finals (Video)


Jay-Z visits "Late Show With David Letterman" at the Ed Sullivan Theater on June 21, 2010 in New York City. (Photo by James Devaney/WireImage)

The winner is Hov……again

Here are the details of the brilliant marketing deal Jay has negotiated with Samsung.

Samsung has purchased 1 million copies of Jay-Z’s coming album, entitled “Magna Carta Holy Grail,” slated for release July 4, and plans to give them to Samsung Galaxy smartphone users for free – 72 hours ahead of the release. The users are to receive the music through an app they’ll receive later this month.

For Jay-Z, the deal is a precious advertising opportunity and gives him $5 million in sales before the album is even released. The agreement signals the increasing importance of corporate sponsors to the music industry, which has seen sales tank over the past decade.


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