Mark Cuban Financing a Flopping Study at SMU


Mark Cuban Calls Phil Jackson The First Lakers Housewife

When you have a billion dollars you can do things like this. The Mavericks have a few floppers on their team, so Cuban should know all about it.

I don’t think you really need a study when YouTube is available, but I digress.

Mark Cuban is financing a flopping study conducted by biomechanics experts at Southern Methodist.

“Flopping is a player’s deliberate act of falling, or recoiling unnecessarily from a nearby opponent, to deceive game officials,” writes Allen in a press release. “Athletes engage in dramatic flopping to create the illusion of illegal contact, hoping to bait officials into calling undeserved fouls on opponents.”

The Cuban-owned company Radical Hoops Ltd. awarded a grant of more than $100,000 to fund the 18-month research study at SMU.

Maybe Sheldon Cooper is running the study. You would think for $100k they could be studying a something a little more relevant to the world, but it is what it is. LeBron will not be contributing any money to the study.

LeBron NBA Flop Logo


  1. according to that definition of flopping then LeBron doesn’t flop, he does exaggerate the contact to draw attention to it however.

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