When you have a billion dollars you can do things like this. The Mavericks have a few floppers on their team, so Cuban should know all about it.
I don’t think you really need a study when YouTube is available, but I digress.
Mark Cuban is financing a flopping study conducted by biomechanics experts at Southern Methodist.
“Flopping is a player’s deliberate act of falling, or recoiling unnecessarily from a nearby opponent, to deceive game officials,” writes Allen in a press release. “Athletes engage in dramatic flopping to create the illusion of illegal contact, hoping to bait officials into calling undeserved fouls on opponents.”
The Cuban-owned company Radical Hoops Ltd. awarded a grant of more than $100,000 to fund the 18-month research study at SMU.
Maybe Sheldon Cooper is running the study. You would think for $100k they could be studying a something a little more relevant to the world, but it is what it is. LeBron will not be contributing any money to the study.