Mark Cuban Financing a Flopping Study at SMU

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When you have a billion dollars you can do things like this. The Mavericks have a few floppers on their team, so Cuban should know all about it.

I don’t think you really need a study when YouTube is available, but I digress.

Mark Cuban is financing a flopping study conducted by biomechanics experts at Southern Methodist.

“Flopping is a player’s deliberate act of falling, or recoiling unnecessarily from a nearby opponent, to deceive game officials,” writes Allen in a press release. “Athletes engage in dramatic flopping to create the illusion of illegal contact, hoping to bait officials into calling undeserved fouls on opponents.”

The Cuban-owned company Radical Hoops Ltd. awarded a grant of more than $100,000 to fund the 18-month research study at SMU.

Maybe Sheldon Cooper is running the study. You would think for $100k they could be studying a something a little more relevant to the world, but it is what it is. LeBron will not be contributing any money to the study.

LeBron NBA Flop Logo

1 COMMENT

  1. according to that definition of flopping then LeBron doesn’t flop, he does exaggerate the contact to draw attention to it however.

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