NBA to Allow Ads on The Court Starting Next Year
Have to milk that cow for all that it is worth.
Powered by Sidelines
The NBA will allow advertising on the court for the first time next season.
The league sent a memo to its teams saying they will be permitted to sell space on what is referred to as the apron. The space covers the out of bounds area on the sideline between the baselines and the coaches box where teams currently advertise their website or Twitter handles.