Nike held an event on Thursday in Seat Pleasant, Md just outside of Washington, D.C. to launch the latest signature shoe for Kevin Durant, the KD VI.
The location of the event and shoe design, was inspired by Durant’s hometown.
Here are a few details of the shoe and design from Nike Inc.
As designer Leo Chang began the process of designing the KD VI 18 months ago, he found inspiration in the precision craftsmanship of a wristwatch. Like a premium watch, which is meticulously crafted, the KD VI features fine-tuned details that include:
- Ultra-thin two layer upper with Flywire for lockdown support
- An optical illusion logo on the tongue revealing “35” and “6” in negative space
- Radial brushed texture marks on the midsole, KD logo and Nike Swoosh
- A multi-layered hexagon traction pattern
Similar to Durant’s controlled fluidity on the court, a watch operates with precise movements. Small nuances in Durant’s style of play and the KD VI design mirror the micro details of a wristwatch. Classic minimalism suggests less is sometimes more.
“When Kevin and I first discussed his sixth shoe we wanted to create a simplified design that was bold, beautiful and told a story,” said Chang, Nike Basketball Footwear Design Director.
Are the KD VI a success or fail for Durant. I’m sure some of my readers won’t like the design or color.