Make the mistake of thinking Jay-Z is just some rapper who lucked up on some business deals.
How many times has a rapper come out with the a project and had every mainstream sports media outlet talking about it’s release? Those lyrics about Boras and the NFL were done strategically to get more attention and buzz for the project. The brilliant part about it, Jay-Z didn’t have to pay a dime for the free press. It is very humorous to see mainstream media who probably never heard of Reasonable Doubt, try to figure out rap lyrics.
You have Darren Rovell breaking down the Tweet and calling Boras for his comments. Boras is smart guy, he knows what is going on, that is why he didn’t engaged with an explosive response. He knew if he said anything negative about Jay-Z, it would just blow up the story even more.
You don’t think these athletes currently in college aren’t bumping the Magna Carta Holy Grail thinking “Jay-Z can be my agent!!!”.
Smarten Up Nas….