Lebron James is such a dunk contest tease. According to CBS Sports, King James and Nike have started a new ad campaign encouraging people to challenge themselves.
Since the whole focus of the campaign is to challenge oneself, we’re hoping this means that Lebron is going to take the leap in the 2014 dunk contest, but that’s just wishful thinking. In the meantime, stop teasing the fans Lebron. Just do it!