Suns Purchase ‘Beat.LA’ Website To Push Rivalry With Lakers


The Phoenix Suns want to be taken serious as a rival, so what better way to be taken serious, than to get your rivals attention.

When the Lakers think rivalry, they think Celtics, Sixers, Heat, Spurs, and Thunder.  They don’t necessarily think Suns, but Phoenix is trying to change that.

The L.A. Times is reporting that the Suns are so desperate to ratchet up the rivalry, they have purchased the domain rights to beat

As for the Phoenix Suns, the NBA team bought for $5,300. GoDaddy just started a marketing push to help brand .la as the domain name for Los Angeles, even though it’s the country code domain for Laos. This is a clever domain for the Suns to drum up their rivalry.

The site is live now, and features two links on the home page.

One takes you to a photo gallery depicting the rivalry over the years, while the other takes you to a video feature commemorating the first time the Suns beat the Lakers in the postseason back in 1990.