To the dismay of area residents, San Francisco Nike Women’s Marathon organizers began blasting music and announcements for Sunday’s race at 5:30 am. Those who wanted to launch a complaint called the city’s 311 number and were directed to dial a number that would give them an early morning thrill of another type.
H/T: Fox Sports
That 311 line gave callers the number to Nike’s information line, (800) RUN-NIKE. The only problem? Nike’s line is (866) RUN-NIKE. The other number, it turns out, is a phone sex line.
According to The Associate Press, “311 Director Nancy Alfaro says the wrong number was given out for about a half hour before city officials were alerted.”
Those who called the number were immediately greeted with “unzip that fly, baby.” I’m sure that got people’s attention. I wonder what percentage of the people that called decided to hang on the line a little longer.