Adidas and Derrick Rose today debut, “Basketball is Everything” commercial. This is a new campaign that captures the essence of Derrick’s love and dedication to the game.
First I must say that the commercial won me over from the beginning with it’s musical selection. Handel’s Sarabande is a classic piece that is full of mystery and strength. You’ll also see a lot of cameos from some of the hottest hip hop artists including Chicago native Common, 2 Chainz, Big Sean and others.
The television commercial begins airing today in conjunction with the worldwide launch of the D Rose 4 signature basketball shoe on October 10.