Kanye West Announces New Deal with Adidas (Video)
Kanye West has been making the rounds in media lately, and typically means some very interesting quotes and thoughts from the self-proclaimed biggest rock star on the planet.
One of the huge points in nearly every interview the rapper has done is his relationship with Nike, or lack thereof. Openly airing out his frustrations with the shoe company, about their lack of interest in making his fashion ideas a priority. Apparently, Yeezy has had enough.
So then I start turning up in the BBC interview, so [Nike] said, ok cool, we’re gonna give you a bigger sandbox to play in. We’re gonna give you this amount right here to design, and two collections a year, and 30 skews — that’s the amount of items that you have. Would that make you happy, Kanye? And I said, well I need royalties. It’s not even like I have a joint venture. At least give me some royalties. Michael Jordan has 5%, that business is $2 billion. He makes a $100 million dollars a year off of 5% royalties. Nike told me we can’t give you royalties because you’re not a professional athlete. I told them, I go to the Garden and play one-on-NO-ONE. I’m a performance athlete. Did I really ANYTHING? YES! Did I really EVERYTHING. 100,000 percent. I’m 100,000 percent at all times. It’s people that work in offices trying to tell me how to think, when I got a better perspective. I live in Paris.
So the old me, without a daughter, would have taken the Nike deal because I just love Nikes so much. But the new me, with a daughter, takes the adidas deal because I have royalties and I have to provide for my family.