Kanye said he had to feed his family, $10 million should help.
For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter.
So, hopefully for Yeezy, adidas has the answers Nike and Sway didn’t have. The NY Post is reporting the deal is worth $10 million plus the royalties he was fighting NIKE over.