The Toronto Raptors are in the midst of an intense rebrand, and rumors are that it could lead to a color change spearheaded by a famous hometown rapper.
The Toronto Sun is reporting that the Raptors are considering a switch of their color scheme as part of their rebrand.
The team reportedly decided not to change the mascot factoring in the cost and brand impact. The Raptor of course hired hometown hero Drake to help in a massive rebranding effort and he reportedly is the brain behind the change of colors.
The Toronto Sun reports that blue and white could also be an option, to tie the team to the Blue Jays. The Sun also noted that black and gold are the covers most often associated with Drake’s OVO Brand.
I guess the Raptors have gone all in with Drake.